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FEAR of God

Filling a void in Men's Fashion Jerry Lorenzo created Fear of God. It first debuted in 2013 and immediately went viral. Each collection holds nail-biting anticipation between drops followed by a rush of sellout prices. His first finished pieces landed in the hands of Kanye West, a critical influence who after seeing Fear of God, hired Lorenzo to design his tour merchandise - thus leading to his breakthrough debut.

Established: 2013

Location: California

Creative Director: Jerry Lorenzo

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