In 1945 Pierre Balmain established Balmain to provide a wardrobe to the powerful modern woman. With Olivier Rousteing moving the brand forward in new innovative ways of reinventing the style of charismatic sophistication and French elegance to his generation while maintaining a high standard of business, known as the "Balmania" aesthetic.
With Menswear collections, they intertwined the casual man with streetwear. Rich adornment and intricate embroidery are what bring these unlike styles together and ultimately trademark Balmain at its core.
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