Adidas, a renowned global sports brand, was established in 1949 by Adolf Dassler in Herzogenaurach, Germany. It has a rich and fascinating history that has shaped its success and influence in the world of sports and fashion. Adidas was born out of the Dassler Brothers Shoe Factory, which was founded in the 1920s. However, after a fallout between the brothers, Adolf Dassler decided to establish his own company, which eventually became Adidas. Throughout its history, Adidas has been at the forefront of innovation and design in athletic footwear and apparel. From creating the first spiked running shoes to introducing groundbreaking technologies like Boost and Primeknit, Adidas has consistently pushed the boundaries of performance and style.
Established: 1949
Location: Herzogenaurach, Germany
Creative Director: Alasdhair Willis
